"Rock N Mosh" was a fictional music news outlet/brand created for a project undertaken at Swinburne. The project was based around Brand Identity which involved creating a fictional brand/company and creating the identity of the brand as well as creating a website for the brand.

The fictional brand I created is a music news outlet based around rock music so at first, I had to create a concept of what I wanted the brand to be and look like and again I was able to take inspiration from other outlets as well as my own when creating the concept for the brand. With the various logos created I used various imagery/graphics, colors, and fonts associated with various forms of the rock music scene to establish a set of logos that give a rough and grunge feel to them and portray what the brand is trying to represent.

The logos at first were drafted out and sketched before being designed on Adobe Illustrator.