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ANCHOR APPAREL BRANDING

This particular project was based around brand identity and for this project the task was to create a fictional brand and create the identity of the brand and the brand I created was a street clothing brand called "Anchor Apparel" were the brand combines various elements of street culture and reflects that in the various aspects of the brand. Before creating the logos I had to create a concept of what I thought the brand would be and represent and I wanted to create something that has an independent and alternate look and was able to take inspiration from other independent clothing brands. The various logos created were first drafted and sketched out by hand, then designed in Adobe Illustrator and one would eventfully be picked as the main logo to represent the brand.